Branding developed for small bar Alleyway hidden away off George Street, Sydney CBD. The owners wanted the design to reflect the welcoming, family run atmosphere. Real family photos, inky stamps, hand cut shapes and wood textures help give the authentic, back-street gathering vibe. It aims to entice those who want a little escapism from the commercial city. The logo was adapted from Avenue Group’s pre-existing umbrella brand. It fits with the grittier, less corporate look and feel. I rolled it out to a range of collateral including menus, table numbers, coasters, social media, aprons, opening invitations, posters and more! A great place for a drink 🙂
Concept, design and layout of saddle-bound report for multinational engineering firm. Wood grain inspired stamps and forest images merge with the corporate brand by way of a simple grid, allowing for clear communication of information.
Branding developed for a lovely café in Petersham. The hand drawn illustration compliments the hand made pastries and fresh, locally sourced food. Clean, simple typography leaves the colour of the food and warm surroundings to remain prominent. The use of recycled kraft paper where possible reflects the owner’s strong support of environmental sustainability.
Adult colouring book created with illustrator Andrea Smith, published by The Wild Colonial Company. Assisting by translating Andrea’s pencil sketched drawings into vector illustrations, adapting illustrations into patterns and compositions, along with all typesetting and cover design.
Key art and PDF press-kit developed for ABC1 tele-movie Parer’s War. Based on a true story, the movie tells the story of WWII cameraman Damien Parer. Battling his own demons, his work won Australia’s first Oscar but almost cost him the woman he loved.