Concept – Lucy McCullough

Alleyway

Branding developed for small bar Alleyway hidden away off George Street, Sydney CBD. The owners wanted the design to reflect the welcoming, family run atmosphere. Real family photos, inky stamps, hand cut shapes and wood textures help give the authentic, back-street gathering vibe. It aims to entice those who want a little escapism from the commercial city. The logo was adapted from Avenue Group’s pre-existing umbrella brand. It fits with the grittier, less corporate look and feel. I rolled it out to a range of collateral including menus, table numbers, coasters, social media, aprons, opening invitations, posters and more! A great place for a drink 🙂

Alleyway-Website

Timber Construction Report

Concept, Graphic Design

Concept, design and layout of saddle-bound report for multinational engineering firm. Wood grain inspired stamps and forest images merge with the corporate brand by way of a simple grid, allowing for clear communication of information.

The Butcher Bird

Branding, Concept, Graphic Design

Branding developed for a lovely café in Petersham. The hand drawn illustration compliments the hand made pastries and fresh, locally sourced food. Clean, simple typography leaves the colour of the food and warm surroundings to remain prominent. The use of recycled kraft paper where possible reflects the owner’s strong support of environmental sustainability.

The Butcherbird Branding Item

The Butcherbird Business Card Screen Shot 2016-06-26 at 4.36.23 PM 13312752_2097602690251821_1874534195747198103_n

Corrs Chambers Westgarth M&A Review

Concept, Graphic Design

46 page A5 booklet created for Corrs Chambers Westgarth using hand-painted water-colours and custom designed graphs and infographics.

Parer’s War

Concept, Graphic Design

Key art and PDF press-kit developed for ABC1 tele-movie Parer’s War. Based on a true story, the movie tells the story of WWII cameraman Damien Parer. Battling his own demons, his work won Australia’s first Oscar but almost cost him the woman he loved.

http://www.abc.net.au/tv/programs/parers-war/

Symphony Under the Stars

Concept, Graphic Design, Typography

The Sydney Symphony Orchestra performs a weekend of music at Wolgan Valley Resort and Spa.

Elektra

Concept, Graphic Design

Sydney Symphony Orchestra and dancers from the Sydney Dance Company perform the opera Elektra, by Richard Strauss. Based on Greek mythology, the opera tells the story of Agamemnon’s daughter who seeks revenge for the murder of her father. The artwork features the golden mask of Agamemnon, 1550 BC – 1500 BC, found 1876 at Mycenae.

http://www.sydneysymphony.com/production-pages/2014/concert-season/elektra.aspx

Animated poster created for Sydney Opera House concourse and Opera Bar.

Absolutely Beethoven

Concept, Graphic Design, Typography

Sydney Symphony Orchestra’s 2014 Absolutely Beethoven
Concert featuring new Chief Conductor, David Robertson.

The design brief required a focus on Beethoven’s influence over the musical program, as well as advertise David Robertson’s first concert as chief conductor. Each letter of Beethoven’s name contains an image; starting with a childhood portrait, the series continues through to a posthumous statue and evokes the immortal breadth of the composer’s work.

STRAVINSKY Symphony in Three Movements
ADAMS Absolute Jest
BEETHOVEN Symphony No.7

“A vibrant, dancing symphony by a classical master gives us the foundation. But Beethoven’s Seventh is there for another reason as well: John Adams’ Absolute Jest takes its inspiration (and its musical ideas!) from the late Beethoven quartets. It’s like Beethoven that’s been passed through a hall of mirrors, says Adams, and the result is a turbo-charged showpiece for string quartet and orchestra. And Stravinsky enters the picture because he, too, liked to take the music of other composers and make it his own.”

http://www.sydneysymphony.com/production-pages/2014/concert-season/absolutely-beethoven.aspx

Love at the House

Concept, Graphic Design, Photography

A joint marketing campaign between Sydney Symphony Orchestra, Opera Australia,
The Australian Ballet and Sydney Theatre Company. Included were DL flyers; EDMs; and digital poster displayed on the Opera House concourse and at Opera Bar. The creative uses original photography snapped from the ferry on my iphone.

Winter Nights

Concept, Graphic Design, Typography

Sydney Symphony Orchestra 2013 winter concerts brought together in a “Winter Nights” campaign with collateral that included roll folded direct mail brochure, postcard and posters.